Website customization for your existing site involves tailoring various elements to better align with the site holder’s goals, audience, and brand identity. This process can include updating the design, optimizing functionality, and refining content to ensure the website meets current standards and user expectations. By customizing your website, you can enhance your user’s experience, making the site more engaging and relevant to each of your visitors, which ultimately leads to better retention and conversion rates.
One critical aspect of website customization is reviewing and addressing duplicate content. Duplicate content, whether within the same site or across different sites, can really harm a website’s search engine rankings and visibility. Search engines like Google prioritize unique and original content, and when they encounter duplicate content, they struggle to determine which version is most relevant. This confusion can dilute the site’s authority and result in lower rankings, or often not showing up at all, making it harder (or impossible?) for potential visitors to find your website.
To avoid these pitfalls, you should ideally aim to include at least 60% original content on your website. Original content not only improves SEO performance but also enhances your website’s credibility and appeal to visitors. By offering fresh perspectives, unique insights, and valuable information that can’t be found elsewhere, your website becomes a go-to resource for your audience, setting it apart from other websites, who are relying on generic or duplicated material.
Focusing on a specific niche is another key strategy for standing out in a crowded online space. When your website hones in on its unique niche, it can cater more precisely to the needs and interests of your target audience. This focus allows your site to build a strong, loyal following and establish itself as an authority within that niche. By combining original content with a niche focus, you will be able to differentiate your website from others with the same, or even similar content, ultimately leading to better engagement, higher rankings, and greater success in achieving your online goals.